By TotalHousehold PRO
TotalHousehold PRO provides web design, web hosting, and management of mobile friendly websites and social media pages for contractors and home improvement professionals. They’re currently offering 50% OFF web design, plus a free social media package
Many home improvement businesses have successfully operated on word-of-mouth marketing for years and perhaps this strategy generates enough leads for your business. However, today word-of-mouth marketing can’t sustain a business alone.
In today’s digital age consumers rely on the Internet, specifically Google, to discover, to research and to ultimately make decisions. Without a substantial online presence your business is effectively invisible to everyone who searches the Internet for their home improvement services—that’s a lot of people! This means that potential customers are likely finding someone else to replace their roof or repair their drywall.
The good news is that getting your business online and maximizing its potential is easy. Get started with these 5 steps:
1. Claim your listings on free sites.
This one is easy and FREE. Make it easy for potential customers to find out more about you and your services by taking advantage of free listings. Yelp.com and TotalHousehold.com, for example, are great resources that allow you to list your business information for free. Both profiles can be enhanced with photos and reviews. TotalHousehold, which is a website specifically designed for home improvement contractors, also allows you to include license and insurance information, credentials and association affiliations all for free.
2. Evaluate the return on your print ads.
Many contractors admit that they write out a monthly check for print ads without actually knowing if they’re getting any results—often they just do it out of habit. Many are still using what’s called old media—whether it’s the local “Penny Paper” or a “coupon pack” mailing. Find out how much traction these avenues have and if they’re increasing awareness about your company and getting your phone to ring. Remember that potential customers are using new ways to search for you, most of them online.
3. Maximize social media to boost word of mouth.
You might still think of social media as something only your kids use, but both are very effective business tools. Social media users are now older and more affluent, which means you need to maximize your social media potential! Facebook, Google+, Twitter and even Pinterest are ways to enhance your business and increase word-of-mouth.
4. Collect positive reviews.
We all tend to remember the problem jobs, but the ones that go well are the most important. Encourage satisfied clients to share their opinions on all of your digital channels including your social media pages, free web listings and your own website.
5. Get a mobile optimized website.
As we mentioned above, today’s consumers are hunting for contractors and other service providers on their tablets and smart phones. If they can’t find you or your website, you’re missing out on their business. Think of your website and social media pages as a digital business card that provides potential customers with more than service details, business hours and contact information. It’s a way for your business to connect with the consumer as a trustworthy expert. This marketing-must is both inexpensive and cost effective.